Careers in Sports Management

Many people who love sports and take risks have the right traits for careers in this field. Whether it’s working for professional or collegiate clubs, recreational departments, or sports marketing and management firms, there are plenty of behind-the-scenes positions to choose from.


Many people who love sports and take risks have the right traits for careers in this field. Whether it’s working for professional or collegiate clubs, recreational departments, or sports marketing and management firms, there are plenty of behind-the-scenes positions to choose from.


Students who study Sport Management at ICMS apply their classroom learning through multiple Work Integrated Learning (WIL) opportunities. Here, they learn the skills they need to succeed in the industry.

Facility Manager

The Facility Manager in Sports management is charged with a variety of tasks that must be completed to keep sports facilities running smoothly. These include purchasing equipment and materials, overseeing construction projects, working with outside vendors, and managing personnel. The role can also involve handling customer service and marketing issues. It is a career that usually requires an associate’s or bachelor’s degree, but some companies prefer experience working in the industry as well.

These managers often work in a team environment, and it is important to be able to communicate with a range of people. This includes staff and volunteers, and in some cases, athletes and their parents. This can help to uncover issues that the team or the management may have overlooked. It can also allow them to seek advice from other organizations or associations, such as a local council or legal team.

Depending on the size of a facility, they can employ an internal team or outsource their management needs to a company that specializes in this area. This can be an effective strategy as it allows them to focus on the day-to-day operations of the business and can be more cost-effective. However, it is still important to maintain a solid knowledge base in their specialties and be ready to branch out into new areas when needed.

Guest Relations Manager

Whether they work directly with athletes or oversee business operations behind the scenes, sports management professionals need a keen understanding of the commercial factors that make the industry unique. A bachelor’s degree in sport management can equip students with the right skills to advance into lucrative positions that align with their personal and professional goals.

A public relations manager is a key member of any sports team’s marketing and promotions department. These managers control what kind of voluntary 블로그상위노출 information is released to the press, prepare responses to everyday interview questions, and mitigate the negative effects of any harmful publicity that might occur.

A compensation and benefits manager determines the salary, sign-on bonus, health insurance, and pension plan that a sports brand offers talented athletes to entice them to join their team. They also decide how much a player’s salary should be adjusted at the end of their contract depending on their athletic performance.

A sports team’s corporate sponsors help them to offset their operating expenses and project a positive image to the general public, so these professionals are responsible for maintaining existing partnerships and pursuing new ones. They also negotiate mutually beneficial terms with pending sponsors to ensure that they reflect the best interests of a sports organization.

Corporate Partnership Manager

This position involves developing partnerships with different sponsors. This job is usually carried out by a professional that works in close collaboration with all the actors of the sports sector. It is important for this person to be able to find new partnerships and develop the existing ones, which often make it possible to realize a sports project. It is also his or her responsibility to take care of the operations that consist in improving the visibility of a sports project. This is one of the most difficult tasks, and it is important to have proper training.

Whether it is through a non-profit organization or a credit card company, this person has to be able to get the most out of a partnership and get the best bang for the buck. This is why it is essential to have good marketing and communication skills. A person who wants to become a sports partner manager should work as an intern to learn more about the industry and gain experience.

Responsible for business development and relationship management of a variety of corporate partners that include radio, signage, publications, in-arena promotions, event sponsorships, stadium signage, team appearances, and community programs. Manage all contractual elements and associated budgets of these sponsorships. Works closely with the other members of the Development department and across the entire organization to effectively steward corporations to meet annual revenue goals.

Sport Law Manager

A career in sports management involves a wide range of skill sets, depending on an individual’s chosen field. For example, an executive in a professional sports organization may oversee budgets and vendor contracts, while a sports law manager works to ensure that contracts comply with applicable laws. Some careers require optional or mandatory licensing and professional certifications, such as the credentials needed to represent athletes in contract negotiations.

Obtaining a bachelor’s degree in sports management can help prepare students for positions in these roles. Southern New Hampshire University’s online Bachelor of Arts in Sport Management program, for example, provides students with an integrated curriculum that includes business-centric topics like finance, accounting and marketing, as well as specialized courses in the business aspects of sports.

Other career paths for graduates with a bachelor’s in sports management include working for a professional team, secondary school or college athletic department, sporting goods company, sporting event planning firm, sport news media or corporate sponsorship and advertising agency. Graduates with a bachelor’s in sports management also have the option of pursuing a graduate degree, which can provide additional career opportunities and salary potential.

Many professionals who work in sports management pursue careers as athlete agents, a position that requires specific knowledge of the rules and regulations of the various major U.S. pro leagues, as well as a keen understanding of contract law. These professionals manage the negotiation process for an individual athlete or group of athletes and are responsible for re-engaging with former clients to assist with future negotiations.